Stories That Work

Exploring how organizations and causes use personal stories in their work.

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Image from a Red Cross story

Red Cross Stories

September 20, 2014 lisa

The Red Cross mailed out video cameras to people it had helped and asked them to film their own messages. The videos were edited into shorts, and circulated via the web and television commercials.

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Stories URL: http://www.redcross.org/stories/
Organization or Project Description: NY Times Article About the Project
First Stories Posted: 2012
Key Issue: Human Services
Who's Featured: Organization Clients
Type(s) of Stories: Glimpses
Story Modes: Videos
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